The future of my Jackhammer Strength Training is up in the air as to where we will be, what our niche will be, how many people we can help, and how we market to our prospective clients.
One location is very close to two apartment complexes with lots of young professionals who might be interested in having a fitness trainer. It is far away from much of the competition in the campus area but it is still close to Grandview, Upper Arlington, and Hilliard. It is a decent size space 1200 square feet with a small restroom. Other perks are potential joint ventures with the apartment complexes and the tanning place in the same strip mall, is much more affordable than where I am now, and might even get some drive by traffic
The other possible location is in a warehouse on West Fifth Ave. and is back behind Brazenhead. The space has huge potential kind of like my current location. If all goes well I will end up there. In an ideal world this space would have 4 showers, 2 restrooms, a smoothie bar, a small personal training studio, and a 3000 square foot training area which would include an area with a wrestling mat, heavy bags, for mma type activities, and an area for my large groups which would have most of my current fitness toys plus battling ropes, tires, burn machines, more medicine balls, Atlas stones, 3 platforms, and a small patch of Astroturf about 40 yards by 15 feet. The downside of this location is it costs about a thousand more dollars per month than the Quarry market location, does not have much parking, and is close to a ton of other gyms. The perks of being able to have multiple profit streams at once is very appealing. For example I could have a trainer bringing in personal training clients where I keep a certain percentage and at the same time be doing group training classes with 15 people, and even have another group of people training for fighting or strongman.
I know which location I want to go to and I know which location I should go to. It may end up coming down to weather or not the bigger location will accept my original offer. Either way my business is going to get a lot better after I move.
Talk to you soon,
Jackhammer Strength Training
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