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Tuesday, September 25, 2012

Future of Jackhammer Strength Training

The future of my Jackhammer Strength Training is up in the air as to where we will be, what our niche will be, how many people we can help, and how we market to our prospective clients.

One location is very close to two apartment complexes with lots of young professionals who might be interested in having a fitness trainer.  It is far away from much of the competition in the campus area but it is still close to Grandview, Upper Arlington, and Hilliard.  It is a decent size space 1200 square feet with a small restroom.  Other perks are potential joint ventures with the apartment complexes and the tanning place in the same strip mall, is much more affordable than where I am now, and might even get some drive by traffic

The other possible location is in a warehouse on West Fifth Ave. and is back behind Brazenhead.  The space has huge potential kind of like my current location.  If all goes well I will end up there.  In an ideal world this space would have 4 showers, 2 restrooms, a smoothie bar, a small personal training studio, and a 3000 square foot training area which would include an area with a wrestling mat, heavy bags, for mma type activities, and an area for my large groups which would have most of my current fitness toys plus battling ropes, tires, burn machines, more medicine balls, Atlas stones, 3 platforms, and a small patch of Astroturf about 40 yards by 15 feet.  The downside of this location is it costs about a thousand more dollars per month than the Quarry market location, does not have much parking, and is close to a ton of other gyms.  The perks of being able to have multiple profit streams at once is very appealing.  For example I could have a trainer bringing in personal training clients where I keep a certain percentage and at the same time be doing group training classes with 15 people, and even have another group of people training for fighting or strongman. 

I know which location I want to go to and I know which location I should go to.  It may end up coming down to weather or not the bigger location will accept my original offer.  Either way my business is going to get a lot better after I move. 

Talk to you soon,

Nathan Jordan
Jackhammer Strength Training
Proud Member of Fitness Revolution Nation
(614) 499-4633

Friday, September 21, 2012

Moving, Personal Training, Aussy Rules, Crossfit

Hello fellow Jackhammer readers,

Have you ever had something happen to you which helped shape the future so completely that looking back on it you know exactly what it was that sent you down that path?  I know exactly what it was that made me decide to help others get fit by becoming a personal trainer.  I have heard many times that if you help enough people get what they want you will eventually get what you want.  I think I am just about at that point where I am going to get what I want.

Jackhammer Strength Training will be moving its facility very soon.  I am looking at two possible locations one of which I could have my dream facility.  This facility is over 4,000 square feet and would have a personal training studio, a huge 3,000 square foot training area for large group classes and athletic training, as well as showers, and a smoothie bar of sorts.  This would be an ideal space because it is easy to find, close to campus, and have multiple revenue streams.

If I get in this facility I will become Crossfit certified and eventually affiliate with Crossfit.  This would allow me to train far more athletes.  I want to do this for a couple of reasons first and foremost I love challenging super athletes like the Iron Man Triathletes, and former college sprinters.  The other big reason I want to have a Crossfit gym is for it to be a breeding ground for the greatest game on Earth Australian Rules Football.  I am in my fifth year of playing and I would like to have a huge Metro league in the Columbus area.  Most people that do Crossfit are incredible athletes but it seems to me that they just want to keep improving their lifts, runs, and times just to improve rather than to dominate a sport.  It is my intention to open up a crossfit gym to eventually have a Metro league here in Columbus of 6 teams of 15 people with the four best players from each team getting to represent Columbus on the Jackaroos.

If I get into this space the sky is the limit I would have 104 hours a week available for personal training sessions up to 4 people at a time,  I would also have 4-6 time slots per day for the fun stuff 515 am, 6 am, 9 am, 530 pm, 630 pm, and possibly noon.